Recruiters use LinkedIn Recruiter, which is closer to a database query than a social feed. It weights certain fields heavily.

Fields that carry the most weight

  1. Headline
  2. Current job title
  3. Past job titles
  4. Skills section
  5. About section

Practical consequences

  • An internal title nobody searches for (“Growth Ninja”) makes you unfindable. Use the recognised equivalent.
  • Set your location to the market you want to work in.
  • Turn on “Open to work” — recruiter-only visibility if you are currently employed.
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